One, the 5 sea that Chinese hotel industry is faced with are wet
Current, front of industry of our country hotel faces the concussion of 5 sea tide and challenge. They are: Economy of revolution of globalization, information, knowledge, property right changes change and product of creation famous brand. Our country is about to add the condition of World Trade Organization, aggrandizement the feral imposing manner of afore-mentioned 5 sea tide, have greatly suitable person put, go against person the condition that die.
Somebody is forecasted, after World Trade Organization is being joined in our country, if our country enterprise still cannot create the famous brand product that gives his, so, the client market of Chinese high quality may by the famous brand product of foreign enterprise occupational, may give now to list a phenomenon: Consumer hand of a China takes Switzerland labor person watch, wear shirt of French crocodile card, the foot covers the United States to be able to bear or endure gram sneaker, drive Germany runs quickly sedan, buy Japanese Toshiba color television, with Japanese Suo Ni camera, see American Hollywood movie, buy insurance of American friendly nation, the United States agrees on heart radical and Mcdonald's dining-room, live
The United States Hilton and hotel of 10 thousand a person of extraordinary powers...
So, how we create famous brand restaurant? Below, we are brief the theory that shows creation China and restaurant of world famous brand, method and case.
2, enter 500 strong travel restaurant businesses of the world and United States
Above all, let us observe the development state of affairs of company of world-renowned travel restaurant, in order to serve as the frame of reference of development. According to recent " fortune " magazine story, enter 500 strong travel proprietor of an enterprises of world wanted to have 2000: Be engaged in the Woerte of recreational industry. Disney company, the carry that pursues viatic business tells a company, pursue company of the Coke Cola company of catering trade, 100 things coke and Mcdonald's company; Enter 500 strong travel proprietor of an enterprises of American wanted to have 2000: The group of hotel of international of 10 thousand a person of extraordinary powers that is engaged in hotel industry and Hilton hotel company. So, these enterprises are in 2000
Woerte. Disney basically manages index of the company is: Business income specified amount is twenty-five billion four hundred and two million dollar, profit specified number is 920 million dollar, business income profit margin is forty-five billion and twenty-seven million dollar for 3.6%; assets specified number, asset profit margin is 24.1 billion dollar for specified number of 2%; equity capital, equity capital yield is 3.8% .
Carry the business income specified number that tells a company is twenty-three billion six hundred and seventy-five million dollar, profit specified number is 2.8 billion dollar, business income profit margin is one hundred and fifty-four billion four hundred and twenty-three million dollar for 11.9%; assets specified number, asset profit margin is eleven billion six hundred and eighty-four million dollar for specified number of 1.8%; equity capital, equity capital yield is 24.1% .
Previous12 Next