"Small barge " irresistibility " aircraft carrier " , relatively figure and depicted monomer racily inside endowment hotel, face international hotel group, depend on their huge economy and brand advantage, rise from all directions of a large number of heroes, fight for throne, plan is new the corner below round of posture that whacks Chinese hotel market. What the times calls Chinese hotel brand is fast grow, however the serious lag sex of Chinese restaurant brand, make a person however can care. .
Brand, jump over those who give a tradition to unscramble already, be opposite only namely commodity " brand " appellation; Nowadays, it can point to the brand of tangible product not only, more show the aeriform sex asset such as service brand, company brand is formed.
Some scholars say " global economy has entered brand period " , comrade Jiang Zemin is in of the party " 16 big " go up to put forward explicitly, must " the company crossing a state that forms a batch to have actual strength and well-known trademark " , participate in international market competition! Brand, it is the core competition ability of an enterprise not only, also be the important sign of actual strength of economy of a country, region.
The hotel group with famous international is on Chinese hotel market, can make backup force with its abundant economy actual strength and talent advantage, there are two a magic weapons in still depending on their hand or say powerful weapon: It is chain is managed, bring tremendous dimensions benefit; 2 it is all over the world is accepted, of diversity, powerful hotel brand. Among them the brand has conclusive sense again.
However, chinese brand especially hotel brand is serious lag, according to the United States " commercial weekly publication " the whole world is the most valuable 2002 in the pop chart of the brand, the United States occupies 65 banquet, Japan to occupy 6 banquet, Korea to take 1 place, and China is however 0.
Chinese cartel is met according to world 500 strong arrange a rule, also rolled out course of study of the state-owend enterprise in 2002 500 strong pop chart, undertake assessment by 36 industries, industry of hotel, travel, entertainment only, 0.2% what hold sum total, the position that this and China regard the world as big country of the 5th travel extremely unworthily.
The affiliation of world trade, the success of Shen Ao, Shen Bo, brought huge business chance to market of Chinese hotel estate, passenger flow
The volume also rises ceaselessly subsequently. But from the point of passenger source, guest for lack of enough market information, too confused to the market, come from western guest especially, they mostly group of hotel of brand of apt choice international, and the brand to Chinese hotel industry, do not have very deep impression however, devoid customer loyalty is spent. The guest needs guide, the market needs to driving brand will lead a visitor.
Previous12 Next